{"id":2670,"date":"2022-06-29T18:33:20","date_gmt":"2022-06-29T09:33:20","guid":{"rendered":"https:\/\/yamashiro.biz\/apps\/note\/?p=2670"},"modified":"2023-11-04T12:11:28","modified_gmt":"2023-11-04T03:11:28","slug":"hatoyaryoyousya","status":"publish","type":"post","link":"https:\/\/yamashiro.biz\/apps\/note\/person\/hatoyaryoyousya\/","title":{"rendered":"\u516b\u5341\u516b\u826f\u8449\u820e \u4e38\u5c71\u9806\u88d5\u3055\u3093 \u5f8c\u7de8"},"content":{"rendered":"

\"\u4eac\u90fd<\/p>\n

\u6642\u6298\u3001\u96fb\u8eca\u304c\u901a\u308a\u3001\u98a8\u3092\u9023\u308c\u3066\u304f\u308b\u3002
\n\u30ce\u30b9\u30bf\u30eb\u30b8\u30c3\u30af\u306a\u666f\u8272\u306e\u4e2d\u306b\u3042\u308b\u5c0f\u3055\u306a\u304a\u5e97\u300c\u516b\u5341\u516b\u826f\u8449\u820e\u300d<\/p>\n

Occasionally, a train passes by, bringing a breeze with it.
\nHatoya ryouyousha, a small store in a nostalgic landscape.<\/p>\n

\"\u30b3\u30e9\u30e0<\/p>\n

\u8ab0\u3082\u304c\u77e5\u308b\u62b9\u8336\u30e9\u30c6\u3082\u3001\u516b\u5341\u516b\u826f\u8449\u820e\u306e\u62b9\u8336\u30e9\u30c6\u306f\u683c\u5225\u3060\u3002
\n\u305d\u3063\u3068\u8cbc\u3089\u308c\u305f\u30e1\u30cb\u30e5\u30fc\u306b\u306f\u3001\u898b\u305f\u3053\u3068\u3082\u805e\u3044\u305f\u3053\u3068\u3082\u306a\u3044\u62b9\u8336\u306e\u540d\u524d\u304c\u4e26\u3093\u3067\u3044\u308b\u3002
\n\u304a\u62b9\u8336\u3092\u305f\u3066\u308b\u5c0f\u3055\u306a\u97f3\u304c\u5fc3\u5730\u3088\u304f\u97ff\u304f\u3002<\/p>\n

Everyone knows about matcha lattes, but the matcha lattes at Hatoya ryouyousha are exceptional.
\nThe menu, quietly posted on the wall, lists names of matcha teas that I have never seen or heard of before.
\nThe small sound of matcha being made is pleasant.<\/p>\n

\"\u7dbf<\/p>\n

\u516b\u5341\u516b\u826f\u8449\u820e\u306e\u4e38\u5c71\u9806\u88d5\u3055\u3093\u306b\u4eac\u90fd\u5c71\u57ce\u306e\u670d\u3092\u7740\u3066\u3082\u3089\u3063\u305f\u3002
\n\u4e38\u5c71\u3055\u3093\u306b\u30d7\u30ec\u30bc\u30f3\u30c8\u3057\u305f\u306e\u306f\u81ea\u7136\u30b7\u30dc\u30c0\u30fc\u30af\u30b0\u30ea\u30fc\u30f3\u3001\u62b9\u8336\u306b\u3061\u306a\u3093\u3067\u3053\u306e\u30ab\u30e9\u30fc\u3092\u30bb\u30ec\u30af\u30c8\u3002<\/p>\n

We asked Mr. Maruyama of Hatoya ryouyousha to wear Kyoto Yamashiro’s clothes.
\nWe presented Mr. Maruyama with a natural shibo dark green, and selected this color in honor of matcha green tea.<\/p>\n

\"\u9ebb<\/p>\n

\u8efd\u3044\u7740\u5fc3\u5730\u3068\u808c\u89e6\u308a\u306b\u9a5a\u304f\u4e38\u5c71\u3055\u3093\u3002
\n\u98a8\u304c\u629c\u3051\u308b\u3088\u3046\u306a\u5fc3\u5730\u3088\u3044\u611f\u89e6\u3002
\n\u3075\u3060\u3093\u5f53\u305f\u308a\u524d\u306b\u7740\u3066\u3044\u308b\u670d\u3067\u306f\u77e5\u308b\u3053\u3068\u304c\u7121\u304b\u3063\u305f\u7740\u5fc3\u5730\u306b\u3001\u9a5a\u304d\u304c\u96a0\u305b\u306a\u3044\u3002<\/p>\n

Mr. Maruyama was surprised at the lightweight comfort and feel.
\nIt feels comfortable, as if a breeze is blowing through it.
\nHe could not hide his surprise at the comfort he had never known before in the clothes he normally wears.<\/p>\n

\"\u694a\u67f3<\/p>\n

\u30bb\u30df\u30ca\u30fc\u3067\u51fa\u4f1a\u3063\u305f\u304a\u8336\u306e\u5965\u6df1\u3055\u306b\u9b45\u4e86\u3055\u308c\u305f\u3088\u3046\u306b\u3001
\n\u4eca\u307e\u3067\u5f53\u305f\u308a\u524d\u306b\u808c\u306b\u89e6\u308c\u3066\u3044\u305f\u751f\u5730\u304c\u6301\u3064\u9b45\u529b\u3092\u4f53\u611f\u3002<\/p>\n

Just as I was fascinated by the depth of the tea I encountered at the seminar,
\nI experienced the charm of fabrics that I had taken for granted and that touched my skin.<\/p>\n

\"\u3061\u3062\u307f<\/p>\n

\u300c\u4eca\u307e\u3067\u81ea\u5206\u304c\u7740\u3066\u3044\u305f\u670d\u306e\u7740\u5fc3\u5730\u3068\u306f\u307e\u308b\u3067\u9055\u3044\u307e\u3059\u306d\u300d
\n\u6bce\u65e5\u3001\u7740\u308b\u3082\u306e\u3060\u304b\u3089\u3001\u808c\u3078\u306e\u8ca0\u62c5\u3084\u7740\u5fc3\u5730\u306e\u5927\u5207\u3055\u3092\u5b9f\u611f\u3057\u305f\u3068\u8a9e\u3063\u3066\u304f\u308c\u305f\u3002<\/p>\n

It’s so different from the clothes I used to wear.
\nBecause she wears these clothes every day, she realized the importance of comfort and the burden it places on the skin.<\/p>\n

\"\u4eac\u90fd<\/p>\n

\u670d\u3082\u304a\u8336\u3082\u3001\u8eab\u8fd1\u3067\u3042\u308b\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u307b\u3093\u3082\u306e\u306e\u6301\u3064\u30c1\u30ab\u30e9\u3092\u77e5\u308b\u304d\u3063\u304b\u3051\u306f\u5c11\u306a\u3044\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001
\n\u4e00\u5ea6\u3001\u307b\u3093\u3082\u306e\u3092\u77e5\u308c\u3070\u3001\u305d\u306e\u5965\u6df1\u3055\u3068\u5fc3\u5730\u3088\u3055\u306b\u9b45\u4e86\u3055\u308c\u308b\u306e\u3060\u3002<\/p>\n

Clothes and tea are both familiar to us, but we may not have the chance to know the power of the real thing,
\nOnce you get to know the real thing, you will be fascinated by its depth and comfort.<\/p>\n

\"\u30b3\u30e9\u30dc<\/p>\n

\u30ac\u30bf\u30b4\u30c8\u3068\u5d50\u96fb\u306e\u97f3\u304c\u97ff\u3044\u305f\u3002
\n\u666e\u6bb5\u306e\u4eac\u90fd\u306b\u751f\u307e\u308c\u305f\u5c0f\u3055\u306a\u5c0f\u3055\u306a\u304a\u5e97\u300c\u516b\u5341\u516b\u826f\u8449\u820e\u300d
\n\u8eab\u8fd1\u3067\u5f53\u305f\u308a\u524d\u306e\u3088\u3046\u306b\u3001\u3059\u3050\u305d\u3070\u306b\u3042\u3063\u305f\u304a\u8336\u306e\u5965\u6df1\u3044\u9b45\u529b\u3002
\n\u3053\u306e\u9762\u767d\u3055\u306b\u9b45\u4e86\u3055\u308c\u305f\u4e38\u5c71\u3055\u3093\u306e\u6311\u6226\u306f\u7d9a\u3044\u3066\u3044\u304f\u3002<\/p>\n

\u304b\u3064\u3066\u5c71\u57ce\u304c\u3001\u3053\u306e\u751f\u5730\u306e\u9b45\u529b\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u4f5c\u308a\u59cb\u3081\u305fT\u30b7\u30e3\u30c4\u304c\u3001
\n\u3044\u307e\u3067\u306f\u591a\u304f\u306e\u4eba\u306b\u8a8d\u3081\u3066\u3044\u305f\u3060\u304d\u3001\u4eca\u65e5\u304c\u3042\u308b\u3088\u3046\u306b\u3001
\n\u4e38\u5c71\u3055\u3093\u306e\u7d14\u7c8b\u306a\u307e\u3067\u306e\u4fe1\u5ff5\u304c\u751f\u307f\u51fa\u3059\u3001\u516b\u5341\u516b\u826f\u8449\u820e\u306e\u62b9\u8336\u30e9\u30c6\u3082\u3001
\n\u3044\u3064\u3057\u304b\u4e16\u306e\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u306b\u306a\u3063\u3066\u3044\u304f\u306e\u3060\u308d\u3046\u3002<\/p>\n

The rattling sound of the Randen train rang out.
\nHatoya ryouyousha , a small little store born in ordinary Kyoto.
\nThe deep fascination of tea, so familiar and so commonplace, was right at hand.
\nFascinated by this fascination, Mr. Maruyama’s challenge continues.<\/p>\n

In the past, Yamashiro started making T-shirts to let people know about the appeal of this fabric,
\nNow, many people recognize it, and it has become what it is today,
\nMaruyama’s matcha latte, created by his pure conviction, will probably become a standard.<\/p>\n

\"\u30b9\u30bf\u30f3\u30c9<\/p>\n

\u9053\u306f\u7d9a\u304f\u3001\u307e\u3063\u3059\u3050\u306b\u3001\u3069\u3053\u307e\u3067\u3082\u3002
\n\u304a\u8336\u306e\u5965\u6df1\u3055\u3092\u5c4a\u3051\u308b\u3053\u3068\u306b\u7d42\u308f\u308a\u306f\u306a\u3044\u3002
\n\u305d\u3057\u3066\u3001\u3053\u308c\u304b\u3089\u306f\u3001\u62b9\u8336\u3092\u53d6\u308a\u56f2\u3080\u3001\u3055\u307e\u3056\u307e\u306a\u539f\u6750\u6599\u306b\u3082\u6ce8\u76ee\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u4e38\u5c71\u3055\u3093\u306f\u8a9e\u308b\u3002<\/p>\n

\u4e00\u676f\u306e\u304a\u8336\u304c\u3082\u305f\u3089\u3059\u5947\u8de1\u306e\u3088\u3046\u306a\u7f8e\u5473\u3057\u3055\u306f\u3001
\n\u8a2a\u308c\u308b\u4eba\u3092\u9b45\u4e86\u3057\u3001\u4e38\u5c71\u3055\u3093\u3092\u65b0\u305f\u306a\u9053\u3078\u3068\u7e4b\u3052\u3066\u3044\u304f\u306e\u3060\u3002<\/p>\n

\u6311\u6226\u306f\u7d9a\u304f\u3002
\n\u305d\u3057\u3066\u3001\u3044\u3064\u304b\u4e38\u5c71\u3055\u3093\u306e\u8a66\u307f\u304c100\u5e74\u5f8c\u306e\u30b9\u30bf\u30f3\u30c0\u30fc\u30c8\u3068\u306a\u308b\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n

The road goes on, straight and endless.
\nThere is no end to delivering the depth of tea.
\nAnd from now on, Mr. Maruyama says, he would like to focus on the various raw materials that surround matcha.<\/p>\n

The miraculous taste that a cup of tea can bring,
\nThe miraculous taste of a cup of tea attracts visitors and leads Mr. Maruyama down a new path.<\/p>\n

The challenge continues.
\nAnd perhaps one day, Mr. Maruyama’s attempts will become the standard for the next 100 years.<\/p>\n

\"\u53f3\u4eac\u533a<\/p>\n

\u3010 \u3054\u7d39\u4ecb\u5546\u54c1<\/strong> \u3011
\n\u30e1\u30f3\u30ba \u81ea\u7136\u30b7\u30dc T\u30b7\u30e3\u30c4 \/ \u30c0\u30fc\u30af\u30b0\u30ea\u30fc\u30f3<\/a><\/strong><\/span><\/p>\n

\u3010 \u64ae\u5f71\u5354\u529b<\/strong> \u3011
\n\u516b\u5341\u516b\u826f\u8449\u820e<\/span><\/a><\/strong><\/span>
\n<\/span>\u3012<\/span>616-8343
\n<\/span>\u4eac\u90fd\u5e02\u53f3\u4eac\u533a\u5d6f\u5ce8\u671d\u65e5\u753a<\/span>22-66
\nTEL : 075-881-1881
\n<\/span>\u203b<\/span>\u8eca\u6298\u795e\u793e\u99c5<\/span>(<\/span>\u5d50\u5c71\u96fb\u9244<\/span>) <\/span>\u4e0b\u8eca\u30b9\u30b0<\/span><\/p>\n